Steve Ferrante's High Performance Blog for Sales/Customer Service/Leadership Champs and Progressive Professionals!


Good Day All,

Hope everyone is doing well and you’re prepared for the forthcoming feast that is Thanksgiving. As usual, I plan on gaining significant circumference with glorious overindulgence. 

This time of year is ideal for practicing your Attitude of Gratitude. That means letting customers know how much you value and appreciate their business.

Since starting Sale Away in 2005, I have asked literally thousands of individuals in a large number of organizations all over the map if they truly appreciate their customers and, predictably, I always receive the same response; “Of course we do!” Then I ask them the real question… How do your customers know?

The sad reality is quite often customers really don’t know or, more importantly, feel appreciated. Employees assume customers know they’re appreciated because they regularly thank them at the end of a given interaction. That’s great but true displays of customer appreciation are about much more than at the end of interactions, they are consistent throughout the relationship.

As I wrote in Always Be Grateful, true gratitude is not a seasonal affair. An attitude of gratitude should be practiced year round for there is much to be thankful for.

Always Be Grateful

Of course, it’s not only what you say but what you do that makes the difference. Spontaneous “Thank You For Your Business” cards to customers, follow-up calls with customers to thank them for their business and ensure they’re happy after the sale, random acts of kindness and consistent acts of exceptional ‘Pinnacle Performance’ service go a long way towards demonstrating genuine customer appreciation and gratitude.

JFK On Gratitude

Speaking of gratitude, I would be remiss if I didn’t THANK YOU! I very much appreciate you spending some quality time here and wish you all the best this holiday season!


Steve 🙂

Comments on: "Gratitude is the Best Attitude!" (4)

  1. atatum2014 said:


    THANK YOU STEVE for leading US down the right path. =)


  2. […] I wrote about at Thanksgiving, gratitude is the best attitude for success. Grateful individuals focus on the positive aspects of life/work and do not take them […]

  3. […] I published at Thanksgiving, gratitude is the best attitude for success. Grateful individuals focus on the positive aspects of life/work and do not take them […]

  4. […] wrote (again) about the power of gratitude (Gratitude Is The Best Attitude) back at Thanksgiving and that’s the time of year this sentiment is most talked about and […]

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