Discipline is a fundamental component of success in anything in life.
Have you ever seen an athlete achieve world-class greatness without discipline to their sport and a commitment to working on their game and honing their skills? Champions rarely wing it.
Have you ever seen a seriously overweight individual get in shape without discipline to some form of diet and exercise? Most likely, no.
Sadly, it is rare to see the same level of discipline in sales and/or customer service reps. Sure, the consistent achievers (Pinnacle Performers) have it. But they are often the exception and not the rule.
Everyone wants success in their sales or customer service role. True performers achieve success by committing to continuously improving their skill set and performance.
I once had a trainee tell me that he didn’t like to role play (customer interaction scenarios) because he didn’t feel he was very good at it and he would be “a mess”.
Imagine telling your (pick a sport) coach that you don’t want to practice because you’re not very good at running the plays? That’s the point of practice!
I tell trainees all the time, the program works if you work the program. All it takes is discipline.