Steve Ferrante's High Performance Blog for Sales/Customer Service/Leadership Champs and Progressive Professionals!

Posts tagged ‘Fun at work’

How to be Engaging and Memorable: A Lesson from Virgin Airways

Richard Branson

In my “Put Some Zip In Your Do Da!” post I wrote about how a positive, upbeat attitude naturally improves your interactions with customers, co-workers and human beings in general. 

The sad fact is there’s far less than Zippy behavior out in the marketplace today with employees in countless organizations providing customer service with no life in it. Their bored, unengaged going through the motions demeanor demonstrating that they would rather be somewhere else (anywhere else) than serving customers.

The problem is so common that most customers have learned to live with it, usually tuning-out during and then forgetting about their lousy experience afterwards.

A good example of this is the airlines industry. With clients spread out over No. America, I travel frequently for business and have occupied a seat on just about every domestic airline there is. My experience has revealed there’s a clear distinction between those airlines that ‘get it’ when it comes to engaging, memorable service and those that don’t.

Case in point: Anyone who has flown knows that shortly before take-off a flight attendant will announce the FAA-mandated flight safety information.  Most airline attendants do this as if their reading a restaurant menu, all facts and figures, no emotion whatsoever. Consequently, 98% of the passengers tune-out and focus on something more interesting; a book, the view outside, the back of the chair in front of them, etc. For the record, it’s a sure sign your safety (or any other) announcement is failing when the  Solafeet Foot Tanner in the SkyMall catalog is more intriguing!

A few airlines do this noticeably different, Southwest and JetBlue being two of my favorites, with employees regularly injecting ‘fun’ into their customer interactions and typically making announcements with added humorous flair.  In fact, on a recent JetBlue flight the attendant received a seated ovation from the captive audience that was clearly entertained and engaged by his funny flight safety rendition.

And now,  Virgin Airways trumps them all with their version of the flight safety announcement in this entertaining video that was just released on October 29th:

As I posted recently, Richard Branson and Virgin Airways understand the importance of having fun to engage their internal customers (employees) and external customers to create memorable experiences.

Ask yourself and your customer service team: What can we do differently to add more fun in our customer service process to create more engaging, memorable experiences?

Make a Great Day!

Steve 🙂

Steve Ferrante is the Grand PooBah & Trainer of Champions of Sale Away LLC., providing Pinnacle Performance Sales, Customer Service and Winning Team Culture training, speaking and professional development services to success-driven businesses throughout North America. For detailed information visit Sale Away. Steve can be reached directly at 866-721-6086 ext. 701 or via email at

How To Avoid Being Punched In The Face

Here’s my practical, 10-step guide to avoid being punched in the face by way of improved human relations at work and life in general

Contribute positively to society by sharing this presentation with your friends and professional network.

Steve 🙂

Link In With Me @ Steve Ferrante on LinkedIn


Work Break

With Summer upon us, many employees have a hard time focusing on their jobs and find themselves on an extended mental (if not physical) break. Below is a witty sign a crafty company posted to remind their employees of their mission. Would this be a suitable addition to your workplace?

Work Break

Have a Happy 4th of July break (tomorrow)

Steve 🙂


Put Some “BAM” In Your Customer Service!

Good Day Folks,

Let’s kick-off the week with a “BAM” with some Monday Morning Motivation.

As I preach and teach, your customer engagement will improve dramatically if you Put Some Zip In Your Do Da!

With that in mind, take a minute to meet Mr. Willie, “The Best Walmart Greeter Ever”.

It’s safe to say most people would agree that being a Walmart greeter is not the most glamorous or prestigious occupation. We’ve all seen Walmart greeters who don’t do much, if anything, in the way of “greeting” and enhancing customers store-entry experiences. In fact, some could be replaced with a waving mannequin and customer relation benefits would remain the same – if not improve!

Such is not the case with Mr. Willie. Proving that it’s not what you do but how you do it that matters most, Mr. Willie has some true Zip In His Do Da!

Mr. Willie loves his job and customers love Mr. Willie.

Follow Mr. Willie’s lead and put some “BAM” in your customer service starting today!

Make a Great Day!

Steve 🙂

Workplace FUN Tips!

Why are so many market-leading companies also the best places to work? Because they know happiness matters and they create a culture of fun in the workplace that improves employee morale and productivity.

Here’s a amusing little video on some silly things you could do to have some fun in your workplace…

Make a Great Day!


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