If you’ve been working in sales, customer service or just about any other professional services occupation for more than a week or so then you have likely come to the realization that you’re not the only one who does what you do.
In fact, there’s a very high probability that you’re one of many, an UN-monopoly in your marketplace, with many competitors trying to capture and serve the very same customers that you are.
So what’s your plan to stand out in the crowd?
As I advise all my Pinnacle Performance clients, if you look, sound and feel like your competitors in the eyes, ears and experience of your customers than their decision to do business with you will usually be based on price. If you’re looking to be the Walmart of your industry and can support high volume at the lowest price than this a fine path to travel.
On the other hand, if you’re not anticipating moving billions of dollars in goods or services, than I strongly suggest another path to prosperity; be different, be remarkable, be better, be worth more.
As I detailed here, being unremarkable is hurting your business.
Most businesses and the sales/service people in them are perceived as ordinary and this contributes greatly to the ordinary results they realize. Of course, you’re not like most businesses or those average folks in them, right?
As I wrote in Would You Buy You?, YOU have a choice in the way you perceive yourself, manage yourself and, ultimately, sell yourself to others.
So take a good like at yourself and your business approach. How do you look, sound and feel from the customers point-of-view?
Remember, nothing perceived as ordinary is ever valued as something special.
Make a Great Day!
Steve Ferrante is the Grand PooBah & Trainer of Champions of Sale Away LLC., providing Pinnacle Performance Sales, Customer Service and Leadership training, speaking and professional development services to success-driven businesses throughout North America. For detailed information visit Sale Away. Steve can be reached directly at 866-721-6086 ext. 701 or via email at firstname.lastname@example.org