The Five W’s of Customer Service
Any sports coach worth his whistle will tell you that you must first learn, practice, and master the fundamentals if you’re going to be truly great in your sport.
That same philosophy is true of your business: your sales and service team needs to learn, practice, and master the fundamentals of customer service if you’re going to have a truly great service business.
Continuing the sports analogy, many businesses are playing without a good grasp of these fundamentals. They hope to win the game, but are not familiar with the playing field.
With that in mind, let’s take a look at the fundamentals of customer service by answering the essential “Five W” questions.
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