It’s no secret that most people fall well short of achieving all they are capable of. They fall victim to complacency, reach a ‘good enough’ position and settle for the status quo.
As I often say.. If good enough is good enough for you then you’ll never achieve greatness.
Perfectly aligned with this principle, this recently published book by Jesse Itzler provides a unique perspective on breaking through your comfort zone:
Promoting the book, Business Insider published the video below.
Here’s the self-explanatory summary as published on YouTube:
“Jesse Itzler felt he was in a rut. So he asked Navy SEAL David Goggins to live with him for 31 days, during which Jesse would do anything David told him to do.
Jesse would later write “Living With A Seal” documenting the grueling experience of getting whipped into shape by one of the toughest men on the planet. They ran through snow storms, jumped into a frozen lake, and did lots and lots of push-ups.
Here, Jesse and David talk about actively pushing yourself and the 40% rule, which means when you think your done and have reached your limit, you’re actually only 40% done.”
As Jesse said, “you can’t improve when you’re on autopilot. You have to get out of the complacency of the routine”.
Indeed. Follow Jesse’s advice and the Navy SEAL’S 40% Success Rule, tap into your ‘reserve tank’ and breakthrough your comfort zone to achieve higher levels of success!