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Posts tagged ‘Steve Ferrante’

Marriott Gets Social To Deliver Great Service!

Bill Marriott if-you-take-care-of-your-employees

Marriott has long been known as a leader in the hospitality industry. Like the Ritz-Carlton, which Marriott International purchased in the mid-1990’s, Marriott understands it is the customer experience that drives customer satisfaction and, ultimately, loyalty to the brand.

Marriott also knows that the quality of the customer experience is only as good as the culture of the business and the employees that interact with guests. So, like the Ritz-Carlton, Marriott trains every employee — from concierge, front desk, housekeeping, to maintenance — to interact with guests with a focus on enhancing the customer experience. 

The remarkable success of the Marriott brand and their customer service culture is detailed in the highly recommended book by J. W. “Bill” Marriott, Jr., The Spirit to Serve

More recently, and as a tie in to my recent experience chronicled below, Bill Marriott spoke about the role of social media in the customer experience:

Today, social media makes it easy for organizations like ours to ‘listen’ and ask questions of our guests. Our guests and associates have lots of opportunity now to let us know what they’re thinking and how we’re doing as a company. – Bill Marriott

The important part of what Mr. Marriott said is ‘listen’. These days, most reputable companies have some sort of social media presence and the capability to listen to their customers. Of those companies, the impact on the customer experience is in how they turn that ‘listening’ into action. 

Case in point:

Two weeks ago I was back on the beautiful Big Island of Hawaii for another round of in-house training with a very-valued client of mine.  As was the case on my previous two visits, I stayed at the beautiful Waikoloa Beach Marriott Resort & Spa

While working on my laptop from my room balcony I tweeted this >

About a half-hour later I received this tweet back:

Good Stuff! Someone there was certainly ‘listening’ and responding in a positive manner to enhance my customer experience!

The next morning I left for my client early, was out of the hotel all day, and returned to my room early that evening to find a fresh fruit plate, 6 slices of banana bread, 2 bottled waters and silverware on my desk:

Waikoloa Marriott Treat

As shown, it included a card from the Director of Sales & Marketing, John Dominguez, with a thoughtful message:

Aloha Steven, If you have to work on your lanai, we hope you will enjoy this small treat.

Waikoloa Marriott Card

WOW! Now that’s exceeding expectations! Impressed and delighted with John’s consideration, I tweeted again:

Seemingly immediately, Marriott ‘liked’ the tweet and, not long after that, I received an “ENJOY!” retweet response. I sure did!

This is a great example of harnessing the power of social media to engage and, along with taking action, personalize and provide a memorable customer experience.

Well Done Marriott!

Steve 🙂

This story is also on LinkedIn @ Marriott Gets Social To Deliver Great Service

6 Resolutions for a More Successful New Year!

Here’s a timely article I originally published last year. The year has been updated, my advice remains the same..

6 Resolutions for a More Successful New Year!

As we come to the end of 2015 we arrive at the intersection of a new beginning, a clean slate and opportunity to be even better in the new year.

While the vast majority of New Year’s resolutions tend to fade away by the time February rolls around, here’s six I hope stay with you for greater success and improved well-being in 2016 and beyond.

In 2016,  I resolve to:

1) Focus On What I Can Control

More often than not, we experience grief, anxiety and/or frustration from situations that are beyond our control. Obviously, this is counterproductive. In 2016, minimize external issues and focus on your attitude (see # 5), your behaviors (what you do) and your execution (how you do it) to best control your destiny.

2) Be Grateful

As I published at Thanksgiving, gratitude is the best attitude for success. Grateful individuals focus on the positive aspects of life/work and do not take them for granted. They express heartfelt thanks and appreciation to others and their genuine gratitude positively attracts others to them.

3) Be a Student of My Profession

High-achievers, in any occupation, are true students of their profession. For sales/customer service professionals, realize that you are in the people business first and your product/services second. That means learning everything you can about improving your ‘people skills’ to better communicate and connect with people, build rapport, trust and relationships. Top performers continuously invest in themselves through training, reading and professional development to further their skill set.

4) Exercise Regularly

This is perhaps the most neglected New Year’s resolution of all time. Although the vast majority of folks do not stick with their resolution to exercise regularly the benefits of doing so are indisputable.  Regular exercise improves heart-lung and muscle fitness, helps prevent heart disease and diabetes, relieves stress, improves sleep, controls weight and generally improves your chances of living longer and healthier. 

5) Be Happy

 As I often say, positive attracts positive in everything you do. You will certainly gain far more in 2016 being happy than you would being miserable. I once read that the ‘grand essentials’ of happiness are: something to do, something to love, and something to hope for. For greater success in 2016, make sure you’re aligned for this and be happy.

6) Make Each Day Count

The Champ Himself, Muhammad Ali, once said “Don’t count the days, make the days count”. This principle is directly applicable to having a successful year… don’t count the days on the calendar, make each day on the calendar count. When you focus on making each day a success your year will take care of itself!

Commit to a Successful New Year 2016

All The Best To You For Success In 2016!

Steve 🙂

Steve Ferrante is the CEO & Trainer of Champions of Sale Away LLC., providing Pinnacle Performance Sales, Customer Service and Winning Team Culture training, speaking and professional development services to success-driven businesses throughout North America. For more information on Steve and Pinnacle Performance services for your team visit saleawayllc.com

Amazon.com Customer Service and the Curious Case of the 1 Eared Giraffe

Back in May of 2013, I published this article on Amazon.com’s world-class customer service.

Happy to report that since then I’ve continued to frequently purchase a wide variety of items from Amazon and they have continued to provide the high quality customer care I teach and often preach about.

And that brings us to this latest example of Amazon customer service and the curious case of the 1 eared giraffe..

Seemingly out of nowhere my daughter, Ava, had an urgent need for these animal onesie pajamas. With Christmas fast-approaching, I tried to reason that we could get her this as a present. That offer was met with agonizing opposition as evidently the nearly 8 week wait for the comfort of animal sleepwear would simply be too much to bare. 

Given a selection of colorful creatures to choose from, Ava decided the giraffe would be her ideal mate so I went ahead and ordered.

Here’s the picture from Amazon.com:

Giraffe Onesie PJ's

While most of my Amazon purchases are eligible for their Prime 2-day shipping services this product was being sent from a distributor in China and Prime was not available. 

Eagerly awaiting her cozy companion, every day for 2 weeks Ava would ask me if “the package” had arrived. Finally, on day 15, it did. 

In what was likely the quickest turnaround of all-time, Ava disappeared momentarily then reappeared in our kitchen like this:

1 Ear Giraffe

Notice anything peculiar? At first, neither did we but if you look closely you’ll notice the giraffe has no right ear. If you refer back to the first picture, you can see the girl is actually holding the giraffe by the ears. Apparently, they didn’t try that with this one.

Attempting to avoid a catastrophic meltdown (likely felt where you are now), I assured Ava that I would contact Amazon and was confident they would resolve the issue in short order. 

Below are the series of email exchanges between myself and Amazon.com customer service.

Beginning with this request for return:

 Item: LATH.PIN Unisex Costume Animal Cosplay Onesie Adult Pajamas Anime Cartoon Sleepwear Medium, Giraffe
> Qty: 1
> Return reason: Defective/Does not work properly
> Customer comments: Arrived with only one ear and appears to have been created
  that way. My daughter is quite upset and doesn't want
  to wait several weeks again for a new one to be delivered

Reply received:

Dear customer, we have received your return request. We are so sorry you received
damaged item. You don't need to return the item, you can keep it. We will make a
full refund for you tomorrow. Could you please kindly send us the photo of the
one ear giraffe. We will send it to our QC. Thank you very much.
Please feel to contact us if you have any problem, thanks again.
 Have a nice day.

That’s great.. I don’t even have to return the item, they’re just going to ‘take care of the customer’ and refund my purchase price. Still, Ava really wants a fully functional giraffe so I sent the picture I posted above along with this reply:

Thank You for your prompt response and offer to keep item and refund amount paid.
I have attached a pic on the 1 ear giraffe. Will the anticipated 2 ear version
be sent? My daughter prefers her giraffes to not be hearing impaired..
--

Not long after I received this reply:

Dear customer, thank you for your photo. We will send a new one to you tomorrow.
We will send you the new tracking number later. Thank you very much.
--

As I often say…

The True Test of Customer Service

This is another great example of customer service recovery done right and why Amazon.com continues to earn my business and accolades.

Make a Great Day!

Steve 🙂

Also on LinkedIn Pulse @ Amazon.com Customer Service and the Curious Case of the 1 Eared Giraffe

Being Unremarkable Is Hurting Your Business

REMARKABLE

Unless you are somehow fortunate enough to have a one-of-a-kind product and/or no competition in your market space, then being remarkable matters. 

As consumers, we are flooded with advertising and marketing messages. Precious few of those messages make it through the noise and stand out in our minds. They’re unremarkable. 

The same goes for shopping. We shop around with very little to distinguish one business from the next so we default to the cheapest price for the item we’re seeking. Losing on price or discounting is perhaps the single biggest consequence businesses suffer for being unremarkable.

Of course, I’m not the first Jedi to write about the importance of being remarkable. Seth Godin literally wrote the book on it in his bestselling Purple Cow.

While every business is capable of being remarkable, only a small minority actually achieve it. The majority play it safe, stick to the norm, and deliver ordinary unremarkable customer experiences.

Always Remember..

You Can't Be Extraordinary Doing Ordinary Things

So ask yourself, are we truly remarkable? Do we stand out in a positive way and make people take notice? Or do we simply blend in and fade away as just another (fill in your business type) in our market? 

Here’s a great example of a business (Ember) that is standing out with not only an innovative product but a remarkable ad for that product. 

At the end of the day, a business’s success is largely determined by it’s ability to stand out from it’s competitors and attract more customers. Being unremarkable just won’t cut it.

Make a Great Day!

Steve 🙂

Steve Ferrante is the CEO & Trainer of Champions of Sale Away LLC., providing truly remarkable Pinnacle Performance Sales, Customer Service and Winning Team Culture training, speaking and professional development services to success-driven businesses throughout North America. For more information on Steve and Pinnacle Performance services for your team visit saleawayllc.com

Building Success Momentum

In my training and speaking engagements, I often talk about how success breeds success on both on a business and personal level.

In sales, as an example, high-achievers win more business more often. This success builds confidence, creates momentum and they continue to succeed. It’s no coincidence that so many salespeople are at their best and often succeed immediately after they’ve had a prior successful sales interaction.

On the other hand, failure breeds failure.  As salespeople face rejection on a regular basis, and typically lose far more often than they win, they can lose confidence and momentum, consequently becoming vulnerable to ‘falling in a rut’ and failing for an extended period. 

The same is true of success in any endeavor. 

People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy. – Tony Robbins

I believe a key to sustained success is two-fold:

1) Learn from your mistakes and take swift action to correct your course.

2) Capitalize on your wins and maintain your positive momentum.

At the end of the day, success is like a snowball.. You have to get it going and the more you roll in the right direction the greater it gets!

Success is like a Snowball

Make a Great Day!

Steve 🙂

SEARS: A Case Study On How Terrible Customer Service Can Ruin A Brand

sears-customerservice

There was a time when Sears was considered America’s greatest retailer. Sadly, that time has long since passed and today the company is in state of serious distress and, short of a complete overhaul, inevitable collapse.

As I wrote about Radio Shack’s failing back in December, it would be easy to point blame on the changing retail landscape but there are just too many retailers doing well (in the same conditions) to justify that case. 

From my standpoint, and countless thousands of disgruntled past customers, the problem is painfully clear; Sears has long lost its customer focus and anything resembling a customer service culture.

According to Consumer Affairs, an astonishing 86 percent of customers are unsatisfied with Sears’ customer service. That puts them at the bottom of the rankings under their primary competitors Macy’s, JCPenny, and Kohl’s. 

Here’s the Consumer Affairs link to over 1250 bad reviews of Sears Customer Service

Here’s a couple of my recent personal (painful) customer experiences:

How To Lose Friends And Alienate Customers

Incident 1:

On a recent business trip to Indiana, I ripped the seam on my garment bag while attempting to unzip it in my hotel room. Although the timing was terrible for this wardrobe holder malfunction, that bag serviced me well over several years and many thousands of miles of travel. Normally, I would have just ordered a new one on Amazon.com and waited the 2 days for my trusty Prime membership delivery. But, being on the road, and faced with a bag that would no longer close properly, I decided to stop in the Sears in Terra Haute the night before my departure to secure a new one.

The first thing I noticed was how empty the place was. Only a handful of cars out front and only a few people noticeable on my walk through the store to the small luggage section. As I perused the bags for the 8 minutes or so, not one employee was seen but I could hear what sounded like two girls laughing not too far away.

The only customers I could see were in the mattress section directly next to mine, a middle age woman pushing an elderly woman in a wheelchair. About 2 minutes after I arrived, the woman asked me “Do you work here?” When I advised I was “just a shopper” she apologized and said “I can’t find any employees”. A few minutes later I heard her call out to a quickly passing by employee, “Excuse me.. do you work here?” The employee, who looked like he was being verbally assaulted, replied “Yes, but I’m leaving now..” “We’ve already been here 15 minutes”, the woman interjected”. “I’ll call someone to help you” he replied barely breaking stride as he rushed away (I assume for his vehicle). Several more minutes passed and, when nothing materialized, the woman sat on one of the mattresses holding the arm of the wheelchair.. “this is crazy Ma.. nobody will help us.. GUESS THEY DON’T WANT OUR BUSINESS” she just about shouted in a very frustrated tone as she wheeled out of sight. Another one bites the dust.

When I located a suitable garment bag, I made my way towards the laughing sounds just around the bend not 15 feet away from where I and the mattress shoppers were. There I found 2 twenty-something female employees behind a cash register, one standing the other sitting, both on their dumb-phones enjoying something far more interesting (to them) then their job.

It was painfully evident that they could care less about any shoppers experience as the one standing appeared visibly annoyed with the recess interruption as I approached to help fund their paychecks.

Sears Fail

Incident 2:

As a customer service/customer experience consultant, I am always on the look-out for how businesses and their employees perform in these areas. This is especially important when it comes to managing problems because, as I wrote about here, the true test of a business’s customer service fitness is not when things are going right – but rather what is done when things go wrong.

With that in mind, here’s the unedited message I sent to Sears customer service last week:

I’m writing to let you know about the terrible experience and utter disappointment we have had with the Kenmore dishwasher we purchased at Sears nearly 2 years ago. 

The dishwasher never performed as advertised when brand new and internal (plastic) parts broke within months of ownership. I tried to comment on my disappointment back then but my review was considered “too negative” and was never posted. 

The situation only worsened afterwards..

We have had a professional appliance repairman in twice to replace broken parts and the top rack still hangs down to the point of hitting stacked plates on the bottom preventing proper washing. 

Even after pre-rinsing only 50% of the dishes are ever clean and we’re constantly re-washing everything.  Despite using several recommended products, the washing liquid never dispenses properly and the entire inside door is a constant mess of soap gunk. 

I’m happy to send pics of the inside of the unit along with our should be clean dishes. 

In a nutshell, this is not only the worse dishwasher we’ve ever had but the worst appliance of any kind. 

As we’ve given up investing anymore money into this machine and must replace, I’m wondering how Sears will respond to this situation and, at this time, a Very Unhappy Customer? 

Steve

The next day I received this reply:

Dear Steve Ferrante, 

Thank you for contacting Sears. I am sorry to hear that your Dishwasher is not cleaning the dishes completely. After reviewing your account I have scheduled a service for your Dishwasher on 08/14/15 between 1 PM to 5 PM. The technician will call prior to his arrival.

We value your relationship with Sears. Please feel free to contact us back, If you have any further questions through email or calling the below provided number.

Sincerely,

Oggy D.

Realizing the dishwasher was now out of warranty, I must admit at this point I was surprised and impressed that not only did Oggy express proper empathy but he also took action and, on behalf of Sears, scheduled a service technician to come out and ‘take care’ of the customer (me).

Seeing as this not-scheduled-with-me service was now scheduled for that afternoon, I replied:

Oggy,

Appreciate the scheduling of a technician to assess/service dishwasher but today is not ideal… can  we move to Monday afternoon?

Nothing. No reply. Oggy over and out evidently.

At approximately 3PM, I received a call from the Sears tech who told me he was a half hour away. Apparently unaware of my earlier request to reschedule, I let him know I would be there to meet him.

When the tech arrived, he dug right in to the machine.. taking the top rack out.. pulling the bottom drain thingy out.. spinning the lower spray arm. It looked like progress! Then he commented on how the plastic pieces that hold the top rack up were broken and needed to be replaced. Being well aware of this I inquired, “what exactly did Sears tell you?” “What do you mean” he responded with a bewildered expression on his face.  I let him know that I didn’t request service and that his visit was something Sears scheduled, not me, and that I assumed this was a courtesy call.

The tech was quick to tell me that he wasn’t aware of any of that, I would “have to pay for it”, and that even if I didn’t want the machine fixed there would still be a $75 fee for the visit.

Isn’t that special?

So I grabbed my iPad and pulled up the email I originally sent to Sears and reviewed with him. I pointed out the “I’m done investing into this machine” part and asked him what he thought. He admitted to being perplexed as to why he was sent but that, as far as he was concerned, this was just another service call.

It really wasn’t the serviceman’s fault so I called Sears Customer Service and attempted to get Oggy on the line. No can do said the representative, but she could help me. I explained the situation and let her know that I was now standing next to the technician who expects to be paid for a service call I did not ask for or, at this point, want.

She let me know that they don’t schedule courtesy service calls and I would indeed need to pay for the visit. I asked if she had access to my original email and she replied they do not have access to email (evidently still telegraphing in her department). I politely asked to speak with her manager. She let me know that she had “manager responsibilities'” and there was no one else there that could help me. I asked for her name. Maria said she could not provide her full name, instead offering me a 7 digit ID number. I asked if the call was being recorded and, if so, how I could obtain a copy. Maria at first denied then admitted the call may be recorded but there was “no way” I could receive.

Ultimately, Sears turned my request for feedback into a sales call and stuck me with the bill. Adding insult to injury,  their customer service representative, in a manner befitting a bill collector, made me feel like I had stolen something from them.

There have been some real doozies in the past but this was the worst service recovery I’ve ever personally experienced.

Sears has clearly lost its way and sight of its 2 most important assets: it’s employees and customers. Suffering from a poor corporate culture and no signs of an effective customer service training in place, Sears is left with disengaged employees alienating existing and would-be customers on a daily basis.

Tragically, at this rate of rapid decline, it likely will not be long before Sears joins the list of once-great failed retailers.

Steve Ferrante is the CEO & Trainer of Champions of Sale Away LLC., providing Pinnacle Performance Sales, Customer Service and Winning Team Culture training, speaking and professional development services to success-driven businesses throughout North America. For more information on Steve and Pinnacle Performance services for your team visit saleawayllc.com

This article is also on LinkedIn Pulse > SEARS: A Case Study On How Terrible Customer Service Can Ruin A Brand

Top 3 Rules For Dealing With Naysayers Who Discourage Your Success

No-Nay-Sayers

On your path to success, you will inevitably encounter those negative Ned’s and Nelly’s who will freely offer their opinion as to why you will not be successful. Sadly, these naysayers may even be your friends and relatives. These defeatist types will discourage your success and, if not dealt with effectively, can prevent you from achieving all that you are capable of achieving.

Here’s my Top 3 Rules For Dealing With Naysayers Who Discourage Your Success:

1) Assess Them

Assess The Situation

People who say it cannot be done should not interrupt those who are doing it. 

Often the naysayers simply don’t have all the facts. They haven’t done your due-diligence and put in the time and effort it takes to succeed in your position.

You have done all that, right? Good, you have the upper-hand then and should have supreme confidence in your pursuit to succeed at whatever it is your pursuing.

When someone is discouraging your goal, there’s a couple important questions you should ask yourself of them: 

  1. Is the person successful in the goal that I’m striving to achieve?
  2. Does this person have real experience and expertise in what he/she is advising me on?

If the answers to these two telling questions are “No” then it would most likely be beneficial to not heed their advice. For instance, if your buddy Larry, who’s a plumber (not that there’s anything wrong with that) is discouraging your goal of being the best salesperson at your company well then;

  1. What is Larry’s track record in sales? Has he achieved the type of sales success I’m striving to achieve?
  2. Does Larry have real experience in my role and/or expertise in my profession/business?

If the answers are “No” then Larry is most likely not your best source of guidance, support and inspiration. Instead, ignore the naysayers like Larry and seek the advice of those who are already successful in what your trying to achieve.

2) Protect Your Blocks

Protect Your Blocks

If people are trying to bring you down, it only means that you are above them. 

Remember when you were a preschooler..  or maybe you have one of those little people now? Either way, you or yours probably used building blocks among other tots in some sort of “play group”. If so, then this should sound familiar..

Building blocks.. cool.. what can I build? I know.. a skyscraper.. big and tall and cool.. the biggest best skyscraper in the city!

And so it begins.. you start building.. focused on the goal.. 1 block, 2 blocks, 20, 40.. getting higher.. this is going to be AWESOME! Then bratty Bobby (every play group has one) comes and knocks over your blocks.. dreams demolished.. Game Over.  

Naysayer’s are just like that.  They can’t have you building something brilliant while their blocks are a big disorganized pile of poo.  They’ll look to knock down your blocks and level the playing field as it were.

Don’t let that happen.. Protect Your Blocks! Be selective and share your goals only with those you know to be encouraging and supportive. Share your goals with everyone with ears (or a Facebook account) and you set yourself up for discouragement as you dramatically increase your exposure to the naysayers who would relish the opportunity to knock over your blocks. 

3) Don’t Engage

Some people are like clouds. When they disappear, it’s a brighter day.

One of the worst things you can do is actively engage a naysayer. As I referenced in my previous rule, you invite this when you carelessly share your goals with everybody. 

When you actively engage with a naysayer you actively engage in unproductive behavior.  Given a naysayer’s lack of belief, you may feel the overwhelming urge to set the record straight and make your case as to why you will indeed succeed. Don’t bother.. you’ll end up wasting an awful lot of time and risk shaking your confidence in the process.

Naysayers can always find reasons why your goals won’t work. What you tell (and believe) yourself is all that really matters. You don’t need a naysayers belief or commitment to succeed, you only need your own. So avoid engaging the naysayers, stay focused and keep moving forward towards your goal. 

There will always be naysayers that discourage and won’t join you on your path to success. That’s okay.. they need not come along. You’re going anyway.

Fast Moving Train To Success

Make a Great Day!

Steve 🙂

steveferrante.com

Nothing Perceived as Ordinary is Ever Valued as Something Special

Nothing Perceived As Ordinary Is Ever Valued As Something Special

Be Something Special.

For more information, go here > Are You Just Another Brick In The Wall

Top 3 Reasons Champions Don’t Have Time To Procrastinate

procrastination_young

If you’re a procrastinator, there’s a really good chance you’ll book-mark this article to read later. That would defeat the purpose, sort of like that book on “how to improve your memory” I can’t seem to find. 

Never leave that till tomorrow which you can do today. – Ben Franklin

It’s been over a couple hundred years since Benjamin Franklin shared that success tip with the world and one would think that’s ample time to catch on with the human race.

The reality is that many (if not most) folks function closer to what Mark Twain later said in his comical paraphrase of Franklin: 

 Never put off till tomorrow, what you can do the day after tomorrow – Mark Twain

Knowing that procrastination is likely the single biggest killer of productivity, why are so many people (perhaps you) plagued by it? There are many reasons and much has been written about them over the years.

Here’s my Top 3 Reasons Champions Don’t Have Time To Procrastinate:

1) Champions Don’t Wait For Success, They Go To It

tomorrow-noun

Are you postponing important tasks, waiting until you have more time so you can really focus and get the job done perfectly? After all, who wants to rush in and get a task done poorly now when you can wait and get it accomplished perfectly later?  No doubt later you’ll have more time and energy too. 

Or, if you’re like most people, you won’t. You’ll just take up more valuable time procrastinating and putting off what’s most important to your success. 

A good plan violently executed now is better than a perfect plan executed next week. – George S. Patton

As General Patton pointed out, in warfare it is a strategic advantage to execute a course of action rapidly. Procrastination in action and agonizing over the ‘perfect’ solution can (and often does) lead to a foe gaining the upper hand. So, while you don’t want to make hasty decisions, you also can’t afford to lose ground and risk failure due to your inability to act quickly.

2) Champions Face Challenges Head On

Procrastination Issues

As I wrote in my previous post, high-achievers typically excel at overcoming challenges to reach their goals.

It’s human nature to want to avoid difficulties. When we face difficult tasks, our brains are hard-wired to side-step them, especially when there are so many easier things we could do with that same time. Would you rather write that sales letter or check out the latest funny cat video on YouTube? Without discipline, most folks are easily distracted by such less demanding activities. 

Behavioral psychologist’s refer to this behavior as negative reinforcement. We avoid a difficult task by replacing with an easier one (like that cat video) and we’re rewarded (with entertainment) making us feel better. Ultimately, these types of rewards for avoiding the more difficult tasks reinforces the behavior and we establish a habit of repeating the act over and over, killing our productivity. 

One of my favorite success tips for overcoming procrastination is from Brian Tracy who literally wrote the book on stopping procrastination, Eat That Frog! As described in this short video, the title of the book refers to doing the most difficult task on your to-do list, eating that frog, first so you get it done and avoid the likelihood of procrastinating and avoiding it later. Good stuff!

3) Champions Are 100% Committed

NoExcuses

A popular psychological definition of procrastination is “the gap between intention and action”. When we’re truly committed to something we’re focused and motivated to take action and fill that gap by completing the required tasks in a responsive fashion. When we’re not truly committed, we’re not focused or motivated and it’s easy to get side-tracked find other things to fill the gap.  

As I wrote about in Passion Powers Performance, a big deterrent to performance is a lack of passion and engagement with the work and/or workplace. Very few folks are eager to do anything when they lack enjoyment or fulfillment from doing so. 

Some of this lack of motivation is often attributed to a poor corporate culture where nobody is motivated to do much of anything, fostering procrastination. As Newton’s First Law of Motion states a body at rest will remain at rest until an outside force acts on it. Effective leadership and a winning team culture‘ are tremendous forces to get people motivated and moving and progressing, minimizing procrastination.

Of course, none of this should be a substitute for personal accountability and taking responsibility for your own actions and ultimate success. Whereas weak and average performers typically waste precious time and make excuses, high-achievers maximize their time and create results!

In other words.. Champions Don’t Have Time To Procrastinate!

Champions Don't Have Time To Procrastinate

Make a Great Day!

Steve 🙂

steveferrante.com

This article is on LinkedIn Pulse here > Top 3 Reasons Champions Don’t Have Time To Procrastinate

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