Steve Ferrante's High Performance Blog for Sales/Customer Service/Leadership Champs and Progressive Professionals!

Posts tagged ‘Sales Success’

If It’s Important to You, It’s Important to Me

If It’s Important to You, It’s Important to Me

That simple mindset is the foundation of world-class customer experience, and one of the defining traits of every true sales professional.

Too often, salespeople focus on what they think is important: the product, the price, the promotion, or their own performance metrics. But customers don’t buy because of what matters to us. They buy because of what matters to them.

The best salespeople – the Pinnacle Performers – are masters of empathy. They listen deeper. They pick up on what customers are really saying (and sometimes what they’re not saying). They connect to needs, concerns, and emotions that go far beyond a transaction.

When people feel genuinely heard, valued, and cared for, something powerful happens. They don’t just make a purchase; they make a connection. They trust you. They believe in you. And that belief turns into loyalty that lasts long after the sale.

A key to earning business is to first earn belief. The way to do that is simple: care first, always. Align your intentions with your customer’s best interests and make what matters to them your mission.

Because when it’s important to them, it should be important to you.

Steve

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Building Success Momentum

In my training and speaking engagements, I often talk about how success breeds success on both on a business and personal level.

In sales, as an example, high-achievers win more business more often. This success builds confidence, creates momentum and they continue to succeed. It’s no coincidence that so many salespeople are at their best and often succeed immediately after they’ve had a prior successful sales interaction.

On the other hand, failure breeds failure.  As salespeople face rejection on a regular basis, and typically lose far more often than they win, they can lose confidence and momentum, consequently becoming vulnerable to ‘falling in a rut’ and failing for an extended period. 

The same is true of success in any endeavor. 

People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy. – Tony Robbins

I believe a key to sustained success is two-fold:

1) Learn from your mistakes and take swift action to correct your course.

2) Capitalize on your wins and maintain your positive momentum.

At the end of the day, success is like a snowball.. You have to get it going and the more you roll in the right direction the greater it gets!

Success is like a Snowball

Make a Great Day!

Steve 🙂

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