In one way or another, I speak about this all the time in my Pinnacle Performance training.
The fact of the matter is you’re not a monopoly in the marketplace. There’s likely many people and companies who do what you do.
When product and/or services are identical from company-to-company they are automatically commoditized with lowest price being the single biggest purchase influencer. When you are the same as everyone else in your role then you too are commoditized and worth only the “going rate” for your daily duties.
The best performing companies, and the people in them, are innovators. They don’t behave like everyone else. They go over-and-above to create special value for their customers, internally and externally.
They take the road less traveled and that truly does make all the difference.
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