Unless you are somehow fortunate enough to have a one-of-a-kind product and/or no competition in your market space, then being remarkable matters.
As consumers, we are flooded with advertising and marketing messages. Precious few of those messages make it through the noise and stand out in our minds. They’re unremarkable.
The same goes for shopping. We shop around with very little to distinguish one business from the next so we default to the cheapest price for the item we’re seeking. Losing on price or discounting is perhaps the single biggest consequence businesses suffer for being unremarkable.
Of course, I’m not the first Jedi to write about the importance of being remarkable. Seth Godin literally wrote the book on it in his bestselling Purple Cow.
While every business is capable of being remarkable, only a small minority actually achieve it. The majority play it safe, stick to the norm, and deliver ordinary unremarkable customer experiences.
So ask yourself, are we truly remarkable? Do we stand out in a positive way and make people take notice? Or do we simply blend in and fade away as just another (fill in your business type) in our market?
Here’s a great example of a business (Ember) that is standing out with not only an innovative product but a remarkable ad for that product.
At the end of the day, a business’s success is largely determined by it’s ability to stand out from it’s competitors and attract more customers. Being unremarkable just won’t cut it.
Make a Great Day!
Steve Ferrante is the CEO & Trainer of Champions of Sale Away LLC., providing truly remarkable Pinnacle Performance Sales, Customer Service and Winning Team Culture training, speaking and professional development services to success-driven businesses throughout North America. For more information on Steve and Pinnacle Performance services for your team visit saleawayllc.com